by John Hugh DeMastri


Several prominent Democratic campaign groups accessed Republican voter data as a result of what Snap, the owner of Snapchat, called an unintentional data leak, allowing those groups to optimize midterm ads, Axios reported.

While there was no evidence the data leak was intentional, GOP voter data from Republican-affiliated consulting firm i360 was accessed by the Democratic National Committee, the Democratic Senatorial Campaign Committee, the Planned Parenthood Action Fund and Stacey Abrams’ gubernatorial campaign and used to optimize ads in advance of the midterm elections, Axios reported. By contrast, Democratic voter data from the research firm TargetSmart was only accessed and leveraged by the conservative news outlet the Daily Wire.

The leak did not give the groups access to data on individual users, a Snap spokesperson told the Daily Caller News Foundation. Snap also stressed that the data leak only affected a small number of ads, despite the two groups being the primary political data groups on the app.

Neither i360 nor TargetSmart immediately responded to a Daily Caller News Foundation request for comment.

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John Hugh DeMastri is a reporter at Daily Caller News Foundation.
Photo “Snap, Inc Presentation” by Web Summit. CC BY 2.0.




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