The Virginia Department of Transportation (VDOT) is encouraging holiday drivers to take it slow, and its using creative messaging to get its point across.

“Visiting In-Laws? Slow Down. Get There Late.” an electronic sign on a Virginia highway says.

The sign is real, unlike a VDOT sign from 2012 that was reportedly hacked and flashed the message “Zombies Ahead.”

VADOT acknowledged that the messaging belonged to the department on its Twitter account.

In a Christmas-themed tweet referencing Santa’s reindeer, VDOT warned drivers not to drive while impaired.

“If you’re Blitzen, ask Rudolph to drive. Remember- always call a sober driver after a night out,” the tweet said.

Local VDOTs appear to be having fun with their messaging during the Christmas season, too.

“If you drink, call a Buddy for a sober ride home. Don’t even think about elfin’ driving because [I love you],” the Fredericksburg DOT said, referencing the perennial Christmas movie favorite “Elf,” with Will Ferrell.

“Ho-ho-hold your calls, texts, snaps, selfies, stories, reels, DMs, PMs, Tik Toks and Instagram until you reach your destination,” Fredericksburg DOT said in a Dec. 22 tweet.

According to the American Automobile Association (AAA), 109 million Americans are expected to travel during the holidays. Almost 1.5 million Virginians reportedly traveled during the Thanksgiving holiday.

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Pete D’Abrosca is a contributor at The Virginia Star and The Star News Network. Follow Pete on Twitter. Email tips to [email protected].
Photo “Virginia Department of Transportation Sign” by Justin Boothby.