Twitter Influencers First on Elon Musk’s Monetization Scheme

TechCrunch

Twitter is now paying creators for a share of the ad revenue earned from ads served in the replies to their posts. Users who subscribe to Twitter Blue and have earned more than 5 million tweet impressions each month for the last 3 months are eligible to join. According to owner Elon Musk, the first round of creator payouts will total $5 million, and will be cumulative from the month of February onward. These payouts will be delivered via Stripe.

From what some large creators are sharing on Twitter, these payouts are substantial. Writer Brian Krassenstein, who has about 750,000 followers, claims that Twitter paid him $24,305.

Twitter just paid me almost $25,000. pic.twitter.com/oIJ2Ycymzb

— Brian Krassenstein (@krassenstein) July 13, 2023

SK, a creator with about 230,000 followers, claims to have earned $2,236 from Twitter; political commentator Benny Johnson, with 1.7 million followers, says he earned $9,546.

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