Gannett Sues Google, Alleges Online Ad Monopoly

Reuters

Gannett (GCI.N), the largest U.S. newspaper chain and publisher of USA Today, on Tuesday sued Google for trying to corner the market for online advertising by monopolizing ad technology.

In a complaint filed in Manhattan federal court, Gannett, which has more than 200 daily newspapers, said Google’s control over tools for buying and selling online ads forces publishers to sell more cheap ad space to the Alphabet Inc (GOOGL.O) unit.

Gannett said this leaves Google with “exorbitant monopoly profits,” and “dramatically less revenue” for publishers and its ad technology rivals.

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