State Farm has announced that, amid “news and customer inquiries,” it will discontinue its support for an LGBTQ+ activist group’s program that asked the insurance company to donate books, to schools, community centers, and libraries, that serve to indoctrinate young children into gender ideology under the guise of acceptance, diversity, and inclusion.
The company issued a news release Tuesday focused on an explosive leaked email obtained by Consumers’ Research that revealed State Farm urged its Florida insurance agents to donate radical books celebrating gender ideology that target children as young as age 5.
“State Farm’s support of a philanthropic program, GenderCool, has been the subject of news and customer inquiries,” the insurer said. “This program that included books about gender identity was intended to promote inclusivity.”
The company continued:
We support organizations that provide resources for parents to have conversations about gender and identity with their children at home. We do not support required curriculum in schools on this topic.
As a result, we have made the decision we will no longer be affiliated with the organization. We will continue to explore how we can support our associates, as well as organizations that align with our commitment to diversity and inclusion, including the LGBTQ+ community.
“We recognize and value the diversity of all people and support a culture of respect and inclusion in the communities in which we live and work, as well as our workplace,” State Farm said.
The company’s Twitter account indicates State Farm supports the TrevorProject as well. On May 19, the insurer urged its followers to “learn about challenges faced by LGBTQ+ youth in the new 2022 national survey on LGBTQ+ youth mental health from the TrevorProject.”
When we talk about mental health, we take away the stigma. For #MentalHealthAwarenessMonth, learn about challenges faced by LGBTQ+ youth in the new 2022 national survey on LGBTQ+ youth mental health from @TrevorProject: https://t.co/KQ74fWPDvx
— State Farm (@StateFarm) May 19, 2022
The TrevorProject states it is a source of crisis intervention for LGBTQ young people with a targeted focus on suicide prevention. The organization has been one of the many activist groups that has promoted the narrative that children who claim discomfort with their biological sex must be immediately “affirmed” as their new gender identity in order to prevent suicide, a theme that has instilled fear in parents of children with mental health issues that involve gender identity.
An apparent whistleblower from within State Farm leaked the email memo, dated January 18, and sent by Jose Soto, State Farm Corporate Responsibility Analyst. The memo specifically requested local State Farm agents to accept books, promoted by the GenderCool Project, an LGBTQ youth activist group, and donate them to classrooms, community centers, and libraries to enable young schoolchildren to have access to these books.
The Washington Examiner reported Monday that Seabury School, a private school in Tacoma, Washington, announced on Facebook in early April it had received a donation of books, produced by the GenderCool Project, from State Farm that promoted gender ideology and were targeted at kindergarten-age children.
The Examiner reported:
The newly unearthed social media post cast doubt on State Farm’s claims that they did not encourage employee volunteers, who donated the books as part of their company partnership with GenderCool, to give them to schools.
According to that report, State Farm told the Examiner its “strategy around this program has evolved, and participants are not being asked to share with schools.”
.@StateFarm is in full panic mode after we, at @ConsumersFirst, exposed their campaign to indoctrinate children.
One internal email is not enough. @StateFarm must take steps to reverse the damage done. https://t.co/nPHUuMPryt
— Will Hild (@WillHild) May 24, 2022
Will Hild, executive director of Consumers’ First, said State Farm’s backtracking is “too little too late.”
Appearing as a guest on Newsmax’s Stinchfield Monday night, Hild said State Farm has already “done real damage.”
.@StateFarm must be held accountable for targeting kindergarteners with their woke indoctrination.
Thank you @Stinchfield1776 for having me on to discuss the immediate actions State Farm must take to try to reverse the damage they've done. pic.twitter.com/Iwal2A7sOQ
— Will Hild (@WillHild) May 24, 2022
“They need to begin work to fix that, immediately,” he added.
Hild also appeared on Family Research Council’s Washington Watch with Tony Perkins.
Will Hild on State Farm's Engagement in Woke Indoctrination of Young Children. https://t.co/X7E1Zr39BB
— Family Research Council (@FRCdc) May 24, 2022
“It’s almost inexplicable what would lead a company to think it was appropriate to approach kindergartners with conversations around sexual identity,” he said.
“State Farm used to be a family-first brand that stood for real American values. Now, State Farm is peddling transgender-in-training books to kindergarten classrooms and lying about it because they got caught,” Hild told the Examiner.
“It is clear that State Farm was asking their agents to donate these books to schools,” he asserted. “It is literally written in the email we received, and there are even photos on social media of schools with the books they received. Maybe if State Farm focused on insurance instead of Woke politics, they wouldn’t have to lie.”
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Susan Berry, PhD, is national education editor at The Star News Network. Email tips to [email protected].
Photo “State Farm” by Corey Coyle. CC BY 3.0.
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LGBT’s mission statement is to groom children into LGBT adult sexual activity which we use to call pedophilia. I had State Farm for my insurance and if I had known they were for adult sexual activity with children, I would have never had my insurance with them and I am now seriously happy I changed to another insurance company five years ago. LGBT people have gotten themselves into high positions in churches (inclusion), children’s organizations like Boys Scouts of America, companies (like Disney), all these places where children are. Hasn’t anybody asked why LGBT has infiltrated children’s spaces. Their mission is getting your children for their adult sexual activity. Wake up, they are proving it by what they are doing and Moms and Dads better wake up or they won’t have their children in their homes, LGBT people will have Moms and Dads children in LGBT people’s homes.
Good thing they backed off from this stupid stance. We have been a client for over 30 years and do not want to finance such sick actions.
I first purchased State Farm insurance around 1967-72 and over the years had policies covering hi deeds of autos, a couple dozen homes, my life and lives of other family.
HOWEVER I TODAY HAVE SUCCESSFULLY REPLACED EVER ONE OF THISE POLICIES!!!!
Interestingly, my new coverage with The Hartford and one additional non-woke insurer provides BETTER coverage at about a 15.8% SAVINGS!!
DROP dead STARE FARM!
I urge all Stare Far. Policyholders to find other insurers.
I dropped State Farm today as a concern mother, went with progressive insurance. The desease is spreading and we need to stop it.
This is the first I am hearing of this. Had I known I would definitely would have contacted State Farm expressing my disappointment. I would also, without a change on their part, have discontinued the policies (Life and Auto) that I have with the company.
The question is, when something like this happens… Just WHO makes these decisions? We frequently hear about “someone” in corporations doing these immoral, anti-family, unamerican actions, and then when they are caught, they go into “I’m SOOOO sorry”, “we made an INNOCENT mistake” mode. This was NOT an innocent mistake. Anyone with a brain could have predicted the response of customers.
OUR question should be… “OK, you might not be supporting this now since you’ve been caught. But SOMEONE in your company is either so ignorant or naïve that they are oblivious to how their customer base thinks… OR they truly THINK it is a good idea to thumb their nose at their customers, and attempt to support this immorality.
And for this to get so far, it was a LOT of “someones”. Because apparently there is NO ONE in power in that company that ever went to Sunday School and thought “Whoa, this is gonna piss off 90% of our customers”???
One transgender sympathizer down, literally hundreds more to go!
I am very concerned about the ramifications involved with teaching 5 year olds regarding gender (sexual identity). At what age are these children exhibiting suicidal tendencies? I find it hard to believe that children at this age even know anything regarding these topics. Can’t we just allow the young to experience ‘childhood’ without complicating the situation? At some point, probably different for all involved, children should have access to any and all help available if they feel uncomfortable with their identity and need help. The vast majority of youth can cope with very little government interference in their lives. Parents should have the resources at their disposal if they feel the need to help raise their children.